When looking for B2B copywriting inspiration, it can help to look to the best.
Often, examples of great copy sway towards the quirky – your Innocent Drinks or your Soap & Glory beauty products. And there’s nothing wrong with that. That same, playful style has ventured into B2B and it can be very effective – but good copy doesn’t need to be ‘kooky’. Good copy simply fits the brand. It’s clear, concise, and it does the job.
Here’s a list of B2B companies who we think are doing copy right. Some are playful and tongue-in-cheek, others are more sober and serious, but they all work hard to represent and reinforce their brand. They communicate clearly in a way that lands with the target audience.