Blog

12.05.17 – Would you rather give-up booze or the Internet?

By Octopus Group on 12th May 2017

This week we bring you Chiefmartec’s definitive snapshot of the MarTech landscape, what Brits would sacrifice in order to stay connected, and what a Brexit future holds for the tech industry.

Marketing Technology Landscape Supergraphic (2017): Martech 5000

It’s that time of year when Chiefmartec.com publishes its annual supergraphic of the MarTech landscape, which indexes every MarTech business across the digital spectrum. Interestingly, there’s been a 39% growth in numbers, with 5,381 different solutions featured in total. This is partially explained, in an analysis of the results, by the fact that marketing tools are multiplying and the major marketing solutions are becoming platforms alongside which users can augment the tools they’re using as new technologies emerge.

When should startups hire their first marketing director?

For most startups, the question of recruitment normally rears its head at a crossroads – when they’re either having to turn down opportunities or find extra resource to take over the day-to-day operations. In the startup world, marketing experts are fundamental to the growth of the business by enabling them to win new customers and develop other departments. It may be tempting to hire more junior execs, but the inevitable cost limitations and lack of time mean it’s often crucial for startups to hire someone with a high level of experience.

Brexit has put foreign workers off UK tech jobs

A recent study by Hired, a tech recruitment platform, has revealed that Brexit is the industry’s biggest concern, ahead of salary worries. The study had an important focus on foreign workers, which saw offers to work in the UK drop by half. Additionally, acceptance rates from these workers have decreased by 20% since it was announced that the UK would be leaving the EU. An incredible 70% of tech workers said they even considered leaving the UK after the Brexit result.

Ranked: These are the best London boroughs for tech startups

New research from recruitment firm, Talentful, has analysed the London boroughs where startups are more likely to stand the test of time. The findings were based on key “survival” figures, such as the number of startups making it through their first year. We’re not going to keep you in suspense any longer…the winning borough is… Havering! Unfortunately, for those based more centrally, the borough that startups are least likely to survive according to the research is Islington.

Internet vs booze: Brits reveal they would rather give up alcohol than go offline

How much of a vital necessity has the Internet become? Cable.co.uk asked 2000 respondents a simple question: “Would you rather give up ‘x’… or give up the internet?” It may come as a surprise, (even more so on a Friday afternoon), but over two-thirds of Brits would rather give up alcohol than go offline, with 68% saying they’d rather have a connected smartphone than a pint in hand. In some extreme cases, some would even go without mains water supply or forgo a daily wash for the sake of being online. Hopefully none of them work at Octopus Group…

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