Blog

13.01.17 – Snap! It’s already Friday.

By admin on 13th January 2017

It’s Friday afternoon (where has the week gone?) so here’s your weekly round-up of the top news highlights from the B2B marketing and tech industries.

Snapchat picks London for international base in boost for UK tech

In a further boost to the UK tech sector, Snapchat has set up its international base in London. Snap Inc, the app’s parent company, said “the UK’s strong creative industries make this a great place to build a global business“. Snap Inc has 75 employees in the UK and plans to expand in the future, as well as more than 10 million daily users.

Samsung and Twitter among ‘least green’ big tech firms

The environmental charity, Greenpeace, has found that Samsung, Oracle, and Netflix are among some of the least green tech firms in the world. The annual report scores companies on transparency over energy use, renewable energy procurement, energy efficiency and public advocacy. According to the report, the IT industry’s energy footprint accounted for 7% of global electricity in 2012, which is set to grow as global internet traffic increases, exceeding 12% this year.

In B2B industries, investment in customer marketing will grow in 2017

A survey of over 200 B2B marketing leaders has revealed the three main skills vital to the success of modern customer marketing – relationship building, communication and customer services. 93% of those organisations are expected to increase their customer marketing efforts this year. Furthermore, only 61% were satisfied with the results of their current customer marketing efforts, suggesting a significant area for growth.

Tech billionaires donate $20m to fund set up to protect society from AI

The founders of eBay and LinkedIn have donated $20m to the Ethics and Governance of Artificial Intelligence Fund to support research aimed at ensuring the safety of artificial intelligences. Speaking about the move, LinkedIn’s founder, Reid Hoffman said “there’s an urgency to ensure that AI benefits society and minimises harm.” This follows a recent initiative by Google, Facebook, Amazon, IBM and Microsoft to establish best practices in AI with the Partnership on AI scheme.

 

72% of marketers consider data analysis more important than social media skills

According to a new report, the most sought after skill that three-quarters of marketers are wanting to improve over the next two years is data analysis. Data segmentation and modelling were also top of the list, ranking above web development and graphic design, showing a clear desire by organisations to better understand customer data and the buyer journey. However, 27% of marketers are still handing over the process of data analysis to the IT department.

Liked this?

You might also like

23 Jun 2021
Behind B2B

Behind B2B #07: Scott Brinker

23 Jun 2021
For the seventh instalment of Behind B2B, our series exploring the brightest minds in the industry, we meet Scott
Read more
10 Jun 2021
Behind B2B

Behind B2B #06: Annette King

10 Jun 2021
For the sixth instalment of Behind B2B, our series exploring the brightest minds in the industry, we meet Annette
Read more
26 Apr 2021
Blog

Behind B2B #05: Karrie Sanderson

26 Apr 2021
For the fifth instalment of Behind B2B, our series exploring the brightest minds in the industry, we meet Karrie
Read more
29 Mar 2021
Blog

Behind B2B / 04. Joel Harrison

29 Mar 2021
For the fourth instalment of Behind B2B, our series exploring the brightest minds in the industry, we meet Joel
Read more
15 Jul 2021
Blog

Marketing automation could be your most important hire of 2021

15 Jul 2021
Let’s imagine there was a job spec for our dear friend marketing automation. It’d probably look something like this.
Read more
25 May 2021
Blog

Campaign’s Best Places to Work, 2021

25 May 2021
We’ve been ranked 7th overall in the 2021 Campaign’s Best Places to Work
Read more
1 / 6