13.04.17 – London keeps its crown as King of Fintech

Just a few more hours to go before tucking in to those chocolate eggs (and believe us, our mouths are watering at the thought of it!). But before you disappear to enjoy a glorious 4-day weekend, read our review of this week’s B2B marketing and tech news. Happy Easter!

Rolling out 5G networks: will the UK keep its crown as a world leader in technology?

By the end of this year, four in five British adults will own a smartphone, thus the need for more efficient, speedy mobile data has never been more apparent. The importance of mobile data for trade and communications in business opens up questions on how soon 5G connectivity will be made available. But, it would seem that the UK still needs to do more to prioritise mobile. Collective investment and partnerships between the government, operators, and enterprises will make the 5G evolution a reality and cement the UK’s status as a global digital leader.

London and Singapore remain world’s top fintech hubs

A recent report from Deloitte has confirmed that London has beaten the likes of Silicon Valley to be crowned a top hub for fintech alongside Singapore. “The UK has long been a leader and so it’s great to see our position is unchanged”, commented Mark Boleat from the City of London Corporation. However, the report shows that fintech is flourishing in other areas of the world, thus London must continue to champion innovation in order to thrive and remain as the sector’s leader.

24% of UK firms give up on GDPR preparations post-Brexit

The General Data Protection Regulation, or GDPR, is set to come into effect on 25th May 2018, however a quarter of UK firms have apparently given up on preparing for it, mistakenly believing that it will not apply once Britain has exited the EU. However, the regulation is likely to be in place before Brexit takes place and will apply to all businesses that handle the personal information of European citizens.

Tenor moves to monetize GIFs with launch of real-time analytics tool and ad product

Tenor, the gif keyboard used by more than 200 million monthly users, has begun to monetize its services by launching two new tools designed to help brands promote their message and understand their impact. Tenor Insights, a real-time analytics tool, will enable marketers to gain better insights into their audiences’ GIF usage to express their emotions. In addition, Tenor now offers sponsored GIFs.

From rejecting the iPod to turning down Google: The biggest mistakes in tech history

And finally, in honour of #ThrowbackThursday, we’re reflecting on those moments in history that some tech companies would rather forget. From Kodak turning down the idea of the digital camera (and declaring bankruptcy years later) to Ron Wayne selling his 10% Apple stake for just $1500 back in 1976, here’s a little round-up of those companies still kicking themselves for the decisions they made years ago…