Blog

A human B2B marketing strategy without being robotic?

By Giles Shorthouse on 19th February 2016

I was at the IoT Tech Expo recently to learn about the latest successes, developments and current pain points in the Internet of Things space.

A presentation by robotics company Aldebaran caught my eye. One of the reasons being that Aldebaran brought along “Pepper” who is a humanoid robot that is used for enhancing point-of-sale (POS) shopping experiences.

Pepper joins the dots between purchasing history (think Amazon recommendation emails) and human customer service.

Step into a store, walk up to Pepper and scan your loyalty card or answer a simple shopping question. From that, Pepper will personalise your experience and offer you shopping suggestions tailored to your preferences.

Aldebaran are trying to achieve the same goals as many businesses.

Buyers, particularly in B2B, tend to spend lots of time gathering information before investing in a product or service for their company. Businesses need to give prospects the right message at the right time to join the dots in the buyer’s journey using personalised content marketing to achieve it.hubspot buyers journey and content types

Every industry needs to join the dots, but can any be as fun as Pepper?

For more insight about how businesses can take a tailored approach, download our Strategic Customer Acquisition guide

Download Our Strategic Customer Acquisition Guide

 

Robot image via flickr.com/photos/maitreyoda
Buyer’s journey diagram via HubSpot.com
Liked this?

You might also like

28 Sep 2021
Behind B2B

Behind B2B #10: Leeya Hendricks

28 Sep 2021
For the tenth instalment of Behind B2B, our series exploring some of the brightest minds in the industry, we
Read more
15 Sep 2021
Behind B2B

Behind B2B #09: Annabel Venner

15 Sep 2021
For the ninth instalment of Behind B2B, our series exploring the brightest minds in the industry, we meet global
Read more
09 Aug 2021
Behind B2B

Behind B2B #08: Mark Choueke

09 Aug 2021
For the eighth instalment of Behind B2B, our series exploring the brightest minds in the industry, we’re talking B2B
Read more
23 Jun 2021
Behind B2B

Behind B2B #07: Scott Brinker

23 Jun 2021
For the seventh instalment of Behind B2B, our series exploring the brightest minds in the industry, we meet Scott
Read more
10 Jun 2021
Behind B2B

Behind B2B #06: Annette King

10 Jun 2021
For the sixth instalment of Behind B2B, our series exploring the brightest minds in the industry, we meet Annette
Read more
26 Apr 2021
Blog

Behind B2B #05: Karrie Sanderson

26 Apr 2021
For the fifth instalment of Behind B2B, our series exploring the brightest minds in the industry, we meet Karrie
Read more
29 Mar 2021
Blog

Behind B2B / 04. Joel Harrison

29 Mar 2021
For the fourth instalment of Behind B2B, our series exploring the brightest minds in the industry, we meet Joel
Read more
21 Oct 2021
Blog

The MarTech Matrix

21 Oct 2021
The real-life rise of self-aware marketing machines.
Read more
15 Oct 2021
Blog

Sedex appoints Octopus Group for UK PR

15 Oct 2021
edex, a global membership organisation enabling responsible business and supply chain practices, has appointed Octopus Group as its UK
Read more
13 Oct 2021
Blog

FOMO to in-the-know: an Octopede’s first Roctostock

13 Oct 2021
An Octopede's first Roctostock
Read more
07 Oct 2021
Blog

3S Money appoints Octopus Group for UK PR

07 Oct 2021
3S Money, has appointed Octopus Group as its UK PR agency.
Read more
1 / 11