Aerohive appoints Octopus Group for international communications programme

Aerohive Networks® (NYSE:HIVE), the cloud-managed enterprise Wi-Fi company, has appointed Octopus Group for a multi-market integrated communications programme to drive brand awareness and customer growth.

Focusing on a range of key vertical industries, the programme will initially run across the UK, Germany, France, Netherlands and Australia working with Octopus Group’s ION Network, with other regions to be added as Aerohive’s business requirements dictate.

Following a competitive pitch process, Aerohive selected Octopus Group for its clear insight into Aerohive’s market opportunity and demonstrable creative thinking, encompassing brand engagement and integrated marketing.

Paul Hennin, Director of Marketing, International for Aerohive, says “The team at Octopus Group demonstrated a strong understanding of our business challenges and requirements, great relationships with the key influencers within our market, as well as rich and interesting ideas for the content we can create to capture attention.  I’m really confident that Octopus and its ION partners will ensure we can step up our international communications to support our corporate ambitions.”

Jon Lonsdale, Managing Director at Octopus Group, says: “Aerohive is exactly the kind of company we love to work with – ambitious, bold and with an interesting story to tell.  Over the coming months, the activity we have planned will address market awareness and perception across multiple markets, ultimately supporting key business goals.”