B2B tech buyers: mini persona profiles

Tech buying decisions are no longer down to IT alone; several department representatives are usually involved.

We’ve compiled a cheat sheet for each of the key tech buyer personas highlighted in our Clash of the Tech Heads report. Download the free report for more information on the preferences and challenges of each.

Operations-persona-table

IT-persona-table

Marketing-persona-table

HR-persona-table

Finance-persona-table