Blog

Beating Bowel Cancer chooses Octopus Group to launch the Decembeard campaign

By admin on 4th December 2017

Octopus Group announces it’s been appointed by the charity, Beating Bowel Cancer to run this year’s digital Decembeard marketing campaign, to raise funds for the charity.

Bowel cancer is the UK’s second biggest cancer killer. Sadly, somebody dies every 30 minutes from bowel cancer, and somebody is diagnosed every 15 minutes. Yet if diagnosed early, more than 90% of cases can be treated successfully.

All funds raised for the charity are used to provide practical and emotional help to those affected face to face, digitally or over the phone, with the UK’s only nurse-led specialised helpline for bowel cancer. The charity also campaigns to ensure governments and health services provide the highest quality treatments and care for bowel cancer patients.

That’s why the Decembeard campaign was created with the aim of raising funds and awareness to help those affected by bowel cancer. The campaign encourages people to sign up and grow their beards in support.

Octopus Group is coordinating a widespread digital marketing campaign across the UK using a combination of paid advertising and organic social to spread awareness, drive fundraising sign-ups and boost donations.

Bill McIntyre, Client Director at Octopus Group comments: “We’re very excited to be working with Beating Bowel Cancer. Not only is it a really interesting marketing campaign, it’s also for a great cause.”  

Richard Yorke, Fundraising Consultant at Beating Bowel Cancer adds: “We’re really eager to make this year’s Decembeard campaign the most successful one yet. During the pitch process Octopus Group, was clearly the right partner to make this happen for us, particularly with their experience and specialism in running similar digital marketing campaigns. We’re really excited to see the results.”

Not only is Octopus Group coordinating the campaign, it’s also taking the Decembeard challenge, to really get behind the charity and support such a fantastic cause. If you want to get involved in the fun, there is still time to sign up or make a donation!

 

Liked this?

You might also like

10 Jun 2021
Behind B2B

Behind B2B #06: Annette King

10 Jun 2021
For the sixth instalment of Behind B2B, our series exploring the brightest minds in the industry, we meet Annette
Read more
26 Apr 2021
Blog

Behind B2B #05: Karrie Sanderson

26 Apr 2021
For the fifth instalment of Behind B2B, our series exploring the brightest minds in the industry, we meet Karrie
Read more
29 Mar 2021
Blog

Behind B2B / 04. Joel Harrison

29 Mar 2021
For the fourth instalment of Behind B2B, our series exploring the brightest minds in the industry, we meet Joel
Read more
17 Mar 2021
Blog

Behind B2B / 03. Fiona Campbell-Howes

17 Mar 2021
For the third instalment of Behind B2B, our series exploring the brightest minds in the industry, we meet Fiona
Read more
24 Feb 2021
Blog

Behind B2B / 02. Brian Macreadie

24 Feb 2021
For the second instalment of Behind B2B, our series exploring the brightest minds in the industry, we meet Brian
Read more
25 May 2021
Blog

Campaign’s Best Places to Work, 2021

25 May 2021
We’ve been ranked 7th overall in the 2021 Campaign’s Best Places to Work
Read more
14 Apr 2021
Blog

Embrace these changes: there’s plenty more where that came from

14 Apr 2021
In Spotify and WARC’s ‘Changing channels in B2B’ report published last year, they take a closer look at the
Read more
1 / 7