Callcredit Information Group Joins Octopus Group’s Client Roster

May gets off to a flying start for Octopus Group as consumer data business Callcredit Information Group becomes a client. As a business with big ambitions and an appetite to drive commercial results, we’ve found our match.

Octopus Group will become its retained PR and social media agency following a competitive three-way pitch and will be helping Callcredit to deliver creative, high-impact campaigns that drive awareness and engagement with key buyer personas. There’s also the opportunity to integrate PR and social media into a broader lead generation programme.

The Octopus Group team will report to Mary Whenman, Interim Communications Director, Callcredit Information Group.

Mary Whenman said: “We are on track to deliver our ambitious plans to double the size of the company over the next five years. The role for communications is to raise awareness of the business, tell our corporate story and help support the sales organisation. We want to take a digital-first approach to communications and Octopus Group impressed us with their ability to deliver an integrated programme that’s linked to the sales funnel.”

This is an exciting brief for Octopus Group and the account team is looking forward to its road trip up north next week to kick start proceedings.

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