Blog

Campaign of the Quarter: Bluetooth SIG

By Sarah Nadif on 20th July 2018

In a fast-paced agency environment, there’s always another project to think about – but it’s important to take the time to celebrate our creativity and hard work, too. One of the ways Octopus Group does this is through our Campaign of the Quarter award, which recognises the work that goes on.

The Bluetooth SIG team were delighted to win the Octopus Group internal award for our recent work on Bluetooth’s 20th anniversary EMEA event.

It’s been a few years since the Bluetooth SIG hosted an event for media. Given it was the 20th anniversary of Bluetooth this year, we felt it was time to celebrate. We suggested an intimate event, bringing together members of the Bluetooth community and key media.

But this wouldn’t just be a birthday bash highlighting everything Bluetooth has achieved. We wanted the event to focus on the future markets Bluetooth has pioneered, such as smart buildings. This is a huge growth area and something we knew Bluetooth SIG should be shouting about.

For example, advancements in Bluetooth broadcasting means the way we inhabit our buildings will change, as this extraordinary technology increases productivity, optimises space and enhances the visitor experience.

That’s why we chose ‘The Future is Blue’ as our strapline for the event. The Bluetooth icon is instantly recognisable, but we knew how important it was to emphasise the Bluetooth SIG’s exciting plans for the future.

The day kicked off at 8.30am on a Monday during London Tech Week – we wanted Bluetooth to be the first thing on everyone’s agenda for the week. We selected The National Portrait Gallery because as a space, it blends history with forward-thinking creativity, so this aligned well with our objectives.

We secured six Bluetooth SIG members to exhibit, and nine key journalists from across the electronics, smart building and tech press were in attendance.

This campaign was a prime example of our Brand to Sales ethos, which is brought to life through interlinked marketing services like brand engagement, design and video. In addition to planning and executing the day, Octopus Group designed and produced everything from the full event build, invitations, event collateral, goodie bags and even delicious cupcakes!

OG’s video team were also in attendance onsite to film Bluetooth SIG members as part of the Bluetooth SIG’s 20th anniversary series. More and more, our clients are turning to video as a medium for getting their message across, so this was a clear opportunity to capture some great content.

We’ll be celebrating our win with a team lunch – a welcome reward for our hard work on this campaign.

Liked this?

You might also like

23 Jun 2021
Behind B2B

Behind B2B #07: Scott Brinker

23 Jun 2021
For the seventh instalment of Behind B2B, our series exploring the brightest minds in the industry, we meet Scott
Read more
10 Jun 2021
Behind B2B

Behind B2B #06: Annette King

10 Jun 2021
For the sixth instalment of Behind B2B, our series exploring the brightest minds in the industry, we meet Annette
Read more
26 Apr 2021
Blog

Behind B2B #05: Karrie Sanderson

26 Apr 2021
For the fifth instalment of Behind B2B, our series exploring the brightest minds in the industry, we meet Karrie
Read more
29 Mar 2021
Blog

Behind B2B / 04. Joel Harrison

29 Mar 2021
For the fourth instalment of Behind B2B, our series exploring the brightest minds in the industry, we meet Joel
Read more
15 Jul 2021
Blog

Marketing automation could be your most important hire of 2021

15 Jul 2021
Let’s imagine there was a job spec for our dear friend marketing automation. It’d probably look something like this.
Read more
25 May 2021
Blog

Campaign’s Best Places to Work, 2021

25 May 2021
We’ve been ranked 7th overall in the 2021 Campaign’s Best Places to Work
Read more
1 / 6