A day in the life of an account manager
I’ve been lucky enough to work in a range of PR sectors (publishing, lifestyle, tech) agency-side and in-house. Each of these industries have contributed to the current skill set I need for my role as PR Account Manager at Octopus Group.
In a nutshell
It’s a bit of a cliché, but no two days are alike here. Broadly speaking, my days involve client relations – particularly dazzling them with coverage and content ideas – and planning ahead by managing team time; making sure our team is on track to deliver what’s been promised to our clients on a monthly and quarterly basis. Handling copy and creative brainstorming are also a big part of my job, which I really enjoy. The kind of copy ranges from drafting or reviewing press releases, blogs, feature articles, social media copy, briefing materials and so on. Another integral skill to any Account Manager’s PR skillset is media relations. I spend a lot of time establishing new journalistic relationships and nurturing old ones.
We spend more time with our work colleagues than we do with our own families so trust, support and happiness are important. I’m a sociable person, and I hope my colleagues would agree I foster a team environment that’s ‘work hard, play hard’ – I can’t get through the day without a bit of banter – and encourage ‘open communication’. Octopus Group also makes it really easy to weave downtime in to your working day to keep you productive. We’re armed with breakfast every morning, we have a break-out room stocked with table tennis and games consoles, and every Friday afternoon the clock strikes beer o’clock/drinks.
An average day
- 08:45 – I arrive at work, coffee in-hand and fix myself breakfast from the spread Octopus Group provides every morning. My priorities were jotted down in my notebook before I left yesterday, so I run through these and check in with the Senior Account Executive and Account Executive on our team – whose time I manage to make sure there are no pressure points for them today.
- 09:20 – I’ve checked emails and responded to anything most pressing. I secured a last-minute media interview yesterday so I’m liaising between the journalist and my client to lock down a time and talking points. Making sure my client is prepped with a briefing document.
- 09:45 – I’m proofing a feature article drafted by one of our Account Executives to send on to the client for approval. I send feedback, and review three sets of social media posts due to go out that morning for different clients.
- 10:05 – We’re just about to start working on a piece of really interesting research for a cybersecurity client. The client urgently wants to discuss and share some questions he’s suggesting be included in the research, so we jump on a quick call to discuss. I take notes, update the account client director and follow up with the relevant people from our in-house research team.
- 11:00 – The team Senior Account Executive drafts a press release pitch email for me to review that we’ll approach our key tech journalist contacts with the following day.
- 12:30 – We host a mini-brainstorm for a client that sells video conferencing apps for quirky blog content and pitch ideas for the upcoming quarter. We laugh about ways to newsjack the ‘BBC interview dad’ viral video. I draft up our ideas to flesh out later that week to run by the client for their input.
- 14:30-15:30 – I host an interview between a print journalist and a client. I follow up on email with some stats the client forgot to share during the call and have the journalist confirm when we should expect to see the coverage.
- 16:20-17:15 – Our Account Executive prints off the agenda for our client call with a client from the US. We talk through current status on coverage, and upcoming launch plans.
In addition to these day-to-day tasks, everyone in the business, regardless of rank, gets involved in new business pitches. It’s a great way to nurture your entrepreneurial mindset, get creative and hopefully see a return on your efforts.
I’ve been an Account Manager at Octopus Group for around 10 months now, but it feels like I’ve been here a lot longer (in a good way). There’s a great ‘pat-on-the-back’ and ‘shout out’ culture here which recognises good work. Something that’s missing from previous agencies I’ve worked at. I can see me sticking around for a long while yet!