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Digital Risks chooses Octopus Group for PR and marketing services

By Emily.Andrews on 18th October 2019

Digital Risks, a UK insurtech changing the face of business insurance, has selected Octopus Group as its EMEA PR and marketing agency to help drive its next stage of growth.

We’ll help Digital Risks develop a strong voice in an industry dominated by traditional insurance brands, and drive brand awareness as the business expands across Europe. Crucial to this will be communicating to SMEs that there’s a better, more modern way to insure their businesses.

Digital Risks is using technology and data to reinvent business insurance for the digital age, providing adaptable, monthly subscription-based cover for fast moving SMEs. In addition to common SME insurance needs, Digital Risks is an expert in insuring for emerging business risks, such as cyber attacks, data loss, social engineering and ransomware, and the needs of fast-growth firms.

Mai Fenton, VP of Marketing, says: ”Digital Risks is bringing something truly new to the world of business insurance, a sector that’s been largely left behind by modern technology. We’re excited to work with Octopus Group to communicate to businesses that there’s a better, more flexible and effective way to protect themselves, today and in the future.”

Digital Risks recently partnered with Starling Bank, the UK’s leading digital bank – the move gives Starling’s 60,000 business account holders easy and preferential access to insurance cover. The company is also an active member of Insurtech UK, a body supporting those changing the way insurance is conceived and delivered.

Toby Brown, Client Director at Octopus Group, adds: “Businesses are still used to clunky opaque insurance agreements, so Digital Risks has an amazing proposition, bringing business insurance kicking and screaming into the 21st century. We’re very excited to support them as they get the word out to SMEs that insurance is changing for the better.”

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