Everline appoints Octopus Group for integrated communications programme

Everline, the short-term digital lender for SMEs, has appointed Octopus Group for an integrated communications programme to increase brand awareness and drive customer acquisition amongst small businesses. Following a competitive agency tender, we’ve been tasked with ongoing thought leadership and brand awareness programmes for Everline, including maximising strategic partnerships, web development, digital engagement and PR.

Speaking about Octopus Group’s selection, Anthony Harrison, Head of Marketing at Everline, says “Marketing and PR will play a vital role in driving our growth and we’re really looking forward to working with the Octopus team to raise brand awareness and engagement amongst small businesses. We also welcome their expertise as we continue to grow our strategic partner channels.” “Everline is a terrific brand with huge potential to grow and dominate the market for SME short term finance,” says Jon Lonsdale, Managing Director at Octopus Group. “They have a great story to tell and we’re hugely excited to be working with a brand that is positively disrupting the market for small business lending.”