Feeling brand new for our 14th awards season
Two things have happened in the last couple of weeks that have highlighted how much Octopus Group both has and hasn’t changed. Firstly, I got a reminder email from LinkedIn that the company was 14 years old (already?!) and secondly, B2B Marketing and The Drum have shortlisted us for five campaign awards for our work with clients Projectplace, Thales and Worldpay. Very excited about that. With Octopus being an adolescent, it got me to thinking about what’s changed since we were a toddler and won our first gong, and to my great satisfaction, at the risk of sounding like a proud dad, most of the stuff that helped us win that award hasn’t changed (although, yes, that first award did look a bit like an ashtray!). Still the same core – pragmatic, creative, straight-talking, ambitious, entrepreneurial, the same love of delighting clients with amazing coverage through brilliant PR, and the desire to make our clients famous and do something different. That’s why we’ve also been shortlisted for best media relations campaign by the PRCA for our #PerfectCuppa campaign for British Science Week. But as with all teenagers, we’ve also changed, and the award shortlistings for our content marketing campaigns with B2B Marketing and Drum awards was a real milestone moment, and validation of our decision two years ago to evolve our business from a leading PR agency to The Brand To Sales agency, with a mission to make our clients famous and grow their sales. The diversity of our award shortlistings proves we’re still thinking like Octopedes, exploring the ways PR, marketing and digital integrate to engage an audience and persuade them to act or buy – and you can be sure that we’ll be crossing the fingers on all eight of our arms when the award winners are announced!