Free and easy marketing tools

Crello, a free tool for graphic design, has created a handy little visual of free tools for marketers. From design and data to social and SEO, the periodic table groups the tools according to their purpose.

An accompanying list explains the pros and cons of each no-cost service. Many offer both free and paid accounts, so the summaries tell you which functionalities are included in the free version.

For example, Hootsuite: ‘Probably one of the hottest scheduling tools around – with your free account you can manage three social profiles…’

The 15 different categories of marketing service are:

  • Schedule posts
  • Organise your work
  • Monitor and analyse
  • Find keywords
  • Manage your social media accounts
  • Get publications
  • Write better copy
  • Manage SEO
  • Audit your website
  • Create a website
  • Use design tools and editors
  • Send better email
  • Nurture leads
  • Discover
  • Track mentions

Free tools give marketers the opportunity to experiment without needing to secure budget. This is a great advantage as it can be difficult to predict ROI before engaging in a marketing activity. And, freedom from having to prove ROI makes it easier for marketers to be experimental, creative, and to try new things.

Sometimes, no matter how much research you do or experience you have, you still don’t know what will work for your specific brand and customer until you try things out, monitoring and measuring to see what works.

The usefulness of a free tool can encourage marketers that a service is worthy of further investment. It may be the start of a whole new, advantageous, marketing practice.

More interested in the marketing and sales tools you pay for? Check out ‘How to integrate Salesforce with marketing automation’.