Golden Hedgehog Award Win
We were delighted to be awarded a Golden Hedgehog award (run by PR Moment) last night, in the B2B Campaign of the Year category.
In the art nouveau Troxy Theatre in East London, the Group’s work with AdaptiveMobile was recognised in the face of stiff competition including Pepsi, Facebook and the Olympic Games. Launching new products for our clients is never easy, and with the added pressure of needing to stand out at the world Wi-Fi Summit in London, making a punchy and impactful campaign was key.
The campaign examined the state of Wi-Fi filtering in the public domain, a controversial and tough topic to deal with. Supported by an ecosystem of external suppliers – including Spring Personnel, AdaptiveMobile’s legal team and Andy Phippen, the professor of social responsibility in IT at Plymouth University, our engagement team strove tirelessly to make the campaign a success, and we’re thrilled that the team’s work was recognised.