Blog

Happy Valentine's Day

By Octopus Group on 14th February 2019

Love is in the air today at OG towers as cow fever takes over the office. We’re not talking a new farming epidemic, but Tudder a new livestock matching app that’s currently sweeping the globe from our client Hectare Agritech.

A fun campaign with a serious message, this has blown up to become one of the biggest campaigns we’ve seen in the last few years, thanks to our team and Hectare jumping on every opportunity. The campaign is still moo-ving, but we wanted to spread the love a little further and share some of the results so far:

  • Over 500 print and online media clippings to date including 50+ national media around the world including The Times, Guardian, Time Magazine, Bloomberg and Reuters
  • 25 broadcast mentions (that we know of so far!) including mentions on the BBC News and Radio 1
  • An estimated reach of 850m+ for online alone
  • The has been trending at 85 out of all business apps globally – above Mailchimp and Stripe
  • Covered in 33 countries so far.
  • Web and download stats are pending, so watch this space!
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