Blog

Happy Valentine’s Day

By Toby Brown on 14th February 2019

Love is in the air today at OG towers as cow fever takes over the office. We’re not talking a new farming epidemic, but Tudder a new livestock matching app that’s currently sweeping the globe from our client Hectare Agritech.

A fun campaign with a serious message, this has blown up to become one of the biggest campaigns we’ve seen in the last few years, thanks to our team and Hectare jumping on every opportunity. The campaign is still moo-ving, but we wanted to spread the love a little further and share some of the results so far:

  • Over 500 print and online media clippings to date including 50+ national media around the world including The Times, Guardian, Time Magazine, Bloomberg and Reuters
  • 25 broadcast mentions (that we know of so far!) including mentions on the BBC News and Radio 1
  • An estimated reach of 850m+ for online alone
  • The has been trending at 85 out of all business apps globally – above Mailchimp and Stripe
  • Covered in 33 countries so far.
  • Web and download stats are pending, so watch this space!
Liked this?

You might also like

23 Jun 2021
Behind B2B

Behind B2B #07: Scott Brinker

23 Jun 2021
For the seventh instalment of Behind B2B, our series exploring the brightest minds in the industry, we meet Scott
Read more
10 Jun 2021
Behind B2B

Behind B2B #06: Annette King

10 Jun 2021
For the sixth instalment of Behind B2B, our series exploring the brightest minds in the industry, we meet Annette
Read more
26 Apr 2021
Blog

Behind B2B #05: Karrie Sanderson

26 Apr 2021
For the fifth instalment of Behind B2B, our series exploring the brightest minds in the industry, we meet Karrie
Read more
29 Mar 2021
Blog

Behind B2B / 04. Joel Harrison

29 Mar 2021
For the fourth instalment of Behind B2B, our series exploring the brightest minds in the industry, we meet Joel
Read more
27 Jul 2021
Blog

Man in a van: The ultimate remote working

27 Jul 2021
There’s no denying the pandemic impacted where many of us work. And that’s certainly been the case for Octopus
Read more
15 Jul 2021
Blog

Marketing automation could be your most important hire of 2021

15 Jul 2021
Let’s imagine there was a job spec for our dear friend marketing automation. It’d probably look something like this.
Read more
1 / 6