How the ‘Human CIO’ is transforming technology marketing landscape (Infographic)

Research carried out by Octopus Group has found that the modern CIO is switching to more ambient, ongoing data-gathering techniques to inform their purchasing decisions.

So what does this new breed of ‘Human CIO’ really look like and how do they like to interact with potential suppliers? We’ve developed the below infographic to give a snapshot of the Human CIO’s psyche, but you can download a copy of the full report here.

 

How the ‘Human CIO’ is transforming technology marketing landscape

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