How to make new connections in LinkedIn groups

LinkedIn groups are a great way to meet new contacts and potential leads, and posting questions on a subject in a relevant LinkedIn group is a great way to engage with other group members. You already have the group in common. If you both share interest in each other’s posts, then it’s likely there is value in you both engaging on a more regular basis.

Certain LinkedIn members will stand out from the crowd

If they look like they could be a good contact or a lead, then you should consider linking-in with each other to keep up-to-date with each other’s posts, both on an individual and company basis.

Harnessing the power of common connections

If you find you already have connections in common, then ask for an introduction from your existing connections to your new contact – it is possible you may feel slightly self-conscious about doing this, particularly if your existing contact is only a very distant connection in terms of the number of times you interact, but don’t let this deter you from expanding your network. If your existing contact doesn’t introduce you, what have you lost? It’s highly likely that your existing contact also wants to extend their network within a relevant sphere and they will understand the value in introducing you (if they don’t get it, then you’ve got to wonder why they are on a business social networking site in the first place).

If you’re looking for others to be interested in you, then get interested in them

Go ahead and find and share a relevant industry blog with them and like and share content they have posted. By doing this you are helping to extend their reach and network and this will be appreciated and is more likely to lead to new connections. If you haven’t read Dale Carnegie’s How to Win Friends and Influence People, check it out. It’s a classic for those who are interested in making and keeping good business contacts. You are simply transferring these networking skills to a LinkedIn group rather than a face-to-face group. You can always set up a group that meets face-to-face, once you establish you all have enough in common and are valuable contacts for each other.

Next steps

Try posting something five days a week for a month and have a look at the impact it has on your LinkedIn reach. For more lead generation advice, download Pitching, Prospecting and Promoting on LinkedIn: A Guide To Doing All Three In Tech Download: Pitching, Prospecting and Promoting on LinkedIn  

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