How To Manage A Video Project – Content Producer style
A key part of my role is to manage video projects for Octopus Group and its clients. The video could be anything from a lead generation piece, highlights from an event, company showreel, or online TV advert.
It’s a creative and rewarding process, but can be time-consuming and frustrating if you’re not fully prepared for each step, so I thought I would take to the blog to share some wisdom for the key stages of the video journey.
In my eyes this is one of, if not the most important call you will have in the video production process. It’s vital that by the end of the briefing call you have answers to the following:
Why a video?
What the video is supposed to achieve?
Who the target audience is for it?
How will the end product be used?
If you’re unclear on the answer to any of them, find out at the start. It’ll be worth it in the long run.
Storyboarding and Scripting
Armed with the answers from the briefing call, you have the perfect foundation to start scripting and storyboarding the video. During this process it’s always a good idea to speak with the video editing team to make sure that what you have in mind is achievable.
Co-ordinating with the video editors and client
With storyboard and script in hand, the next step is to bring in the video editing team. Once you have set them to work, communication is paramount. You want to be able to see regular updates to make sure everything is on track and that nothing has been lost in translation.
Whether they’re internal or external, remember to keep your client in the loop. You don’t need to share every single update with them, but it’s necessary when the animation reaches particular milestones.
For me these moments are:
- When you have the first 30 seconds animated, as it allows the client to see what it will look like in motion as opposed to static imagery
- When the first draft is complete
- Once you have the final version that you’re happy to present to your client
After each of those milestones, you will almost always have amends and feedback to pass on to the video editors. Be as detailed as possible so that the editors are 100% clear on exactly what changes need to be made – this is vital otherwise you run the risk of being disappointed at the amended version of the video.
Now I’m not saying that the above is a foolproof way to create a video, but if you keep it in mind when you embark on the journey it should hopefully be smooth sailing.