Blog

How To Manage A Video Project – Content Producer style

By Gerald Monteiro on 17th September 2015

A key part of my role is to manage video projects for Octopus Group and its clients. The video could be anything from a lead generation piece, highlights from an event, company showreel, or online TV advert. It’s a creative and rewarding process, but can be time-consuming and frustrating if you’re not fully prepared for each step. So I thought I would take to the blog to share some wisdom for the key stages of the video journey.

Briefing Call

In my eyes this is one of, if not the most important call you will have in the video production process. It’s vital that by the end of the briefing call you have answers to the following: Why a video? What will it achieve? Who is the target audience? How will the end product be used? If you’re unclear on the answer to any of these questions, find out at the start. It’ll be worth it in the long run.

Storyboarding and Scripting

Armed with answers from the briefing call, you have the perfect foundation to start scripting and storyboarding the video. During this process it’s always a good idea to speak with the video editing team to make sure that what you have in mind is achievable.

Co-ordinating with Video Editors and the Client

With storyboard and script in hand, the next step is to bring in the video editing team. Once you have set them to work, communication is paramount.  You want to be able to see regular updates to make sure everything is on track and that nothing has been lost in translation. Whether they’re internal or external, remember to keep your client in the loop. You don’t need to share every single update with them, but it’s necessary when the animation reaches particular milestones.

For me these moments are:

  1. When you have the first 30 seconds animated, as it allows the client to see what it will look like in motion as opposed to static imagery
  2. When the first draft is complete
  3. Once you have the final version that you’re happy to present to your client

After each of those milestones, you will almost always have amends and feedback to pass on to the video editors. Be as detailed as possible so that the editors are 100% clear on exactly what changes need to be made – this is vital otherwise you run the risk of being disappointed at the amended version of the video.

Keep the above in mind when you embark on a video creation journey, and it should be smooth sailing.

Liked this?

You might also like

23 Jun 2021
Behind B2B

Behind B2B #07: Scott Brinker

23 Jun 2021
For the seventh instalment of Behind B2B, our series exploring the brightest minds in the industry, we meet Scott
Read more
10 Jun 2021
Behind B2B

Behind B2B #06: Annette King

10 Jun 2021
For the sixth instalment of Behind B2B, our series exploring the brightest minds in the industry, we meet Annette
Read more
26 Apr 2021
Blog

Behind B2B #05: Karrie Sanderson

26 Apr 2021
For the fifth instalment of Behind B2B, our series exploring the brightest minds in the industry, we meet Karrie
Read more
29 Mar 2021
Blog

Behind B2B / 04. Joel Harrison

29 Mar 2021
For the fourth instalment of Behind B2B, our series exploring the brightest minds in the industry, we meet Joel
Read more
27 Jul 2021
Blog

Man in a van: The ultimate remote working

27 Jul 2021
There’s no denying the pandemic impacted where many of us work. And that’s certainly been the case for Octopus
Read more
15 Jul 2021
Blog

Marketing automation could be your most important hire of 2021

15 Jul 2021
Let’s imagine there was a job spec for our dear friend marketing automation. It’d probably look something like this.
Read more
1 / 6