Inbound Marketing Insight Event And Practical Next Steps

B2B and inbound marketing go hand in hand. They were made for each other. The stats make it easy to see why – inbound pioneers HubSpot commissioned a research study and found that 72% of companies see an increase in sales revenue within one year of using its software.

That’s great and all, but what is inbound marketing and what exactly does a B2B blueprint for inbound success look like?

Octopus Group is a partner of HubSpot’s, and both will take centre stage at the ScotlandIS Ecommerce Keynote on 4th March to answer those very questions at that event.

It will be attended by Scotland’s tech business owners and marketing elite, covering how inbound marketing can increase website traffic, leads and sales.

What is inbound marketing?

Inbound marketing is a method of marketing that involves creating content specifically designed to appeal to your ideal customers. It draws on the customer trend of researching extensively online before deciding to buy – something that’s particularly apparent in B2B where the order values tend to be high and often involve long, research-based sales cycles.

That content could be in a variety of forms such as blog posts, white papers, videos or webinars, and should be tailored to suit your customer’s needs at each stage of their research process – sending the right message, to the right person, at the right time.

A blueprint for inbound success

Below is our deck on the formula for inbound marketing success:

For more insight, dowload our guide How To Build A Winning Inbound Marketing Team