Lane4 chooses Octopus Group to support rapid growth

Lane4, a leading management consultancy specialising in people performance, has appointed Octopus Group for UK PR, content and campaigns support.

Octopus will help Lane4 grow brand awareness amongst HR and senior business leader audiences and support the company’s rapid expansion.

Lane4 was co-founded in 1995 by Olympic Swimming Champion, Adrian Moorhouse MBE, to help organisations develop the people skills necessary to become winning organisations in their fields. Its services include people change & transformation, leadership, team & talent development and management skills training.

Natalie Benjamin, Marketing and Communications Director at Lane4, comments: “We’re delighted to find an agency partner who understands what we’re trying to achieve, and has the commercial nous and approach needed to get us there.  We’re looking forward to starting a new conversation about how people can perform at their best in today’s increasingly complex business environment.

Toby Brown, Client Director at Octopus Group, adds: “Lane4 is a tremendously interesting business, with a big focus on how individual mindset and performance can stack-up to exceptional business success. Lane4 is really its own best case study for this, having the ambition to take on the biggest in the world and seeing continued double-digit growth. We’re very excited to help them achieve their ambitious goals and play our part in helping them fulfil their purpose to improve working lives.”