Modulr partners with Octopus Group for PR support
Modulr, a UK fintech success story recognised in the 2019 LinkedIn Top Startups list, has appointed Octopus Group as its EMEA PR agency. Modulr is a ‘payments as a service’ platform, providing payment accounts via API, built for businesses that need a faster, easier and more reliable way to move money.
Octopus Group will help Modulr raise brand awareness, establishing it as the company redefining payments for modern businesses and the clear alternative to traditional business banking. This will include developing a clear brand narrative and working to position Modulr at the heart of the instant economy and the combined forces driving change: technology, regulation and consumer expectation.
Octopus will also support Modulr in increasing awareness and interest among key audience groups and target sectors, including alternative finance, lending and employment services.
Edwin Abl, CMO at Modulr, comments: “We’re on a mission to become the world’s leading digital alternative for business payments, building the payments infrastructure for the instant economy. We’re thrilled to be working with Octopus Group to help make this happen – communicating to businesses that there’s a smarter and faster way to manage business payments.”
Modulr is one of four fast-growing fintech businesses to have been awarded £10m in funding from the RBS Remedies Fund, designed to increase competition in SME banking and payments. The company will use the funding to develop a wide range of innovative solutions to provide SMEs with greater access to new payment services.
Jon Lonsdale, CEO at Octopus Group, comments: “While retail banking has been flipped on its head by the neobanks, business banking has largely been left behind. Modulr is changing that by bringing business payment services into the 21st Century. We’re hugely excited to be helping them get the word out and supporting a fantastic UK fintech brand.”