New faces at Octopus Group in Marketing Services
Octopus Group is pleased to announce that we have further bolstered our Brands to Sales offering by adding three senior hires to our ranks in the specialist Marketing Services team.
Steevan Glover joins as Head of Marketing Services and will be responsible for providing the over-arching strategic direction for our clients’ marketing strategies. Steev has more than 20 years’ experience delivering award-winning campaigns for clients including Fujitsu, Oracle, Carphone Warehouse, Epson, Canon, O2 and Porsche.
Duncan Begg is the Group’s new Head of Content, overseeing the creation of innovative content-marketing strategies. Duncan joins the Group following a long career as a newspaper reporter and sub-editor, including roles at The Sun, The Guardian, Daily Mirror and Daily Mail.
Ed Schnadhorst has been appointed Head of Digital, working with the existing team to deliver integrated digital campaigns. Ed has more than 10 years’ expertise in creating and developing integrated marketing campaigns across both digital and print spaces and specialises in creative strategy, digital marketing, branding, art direction and design.
Speaking on the appointments, Jon Lonsdale – MD of Octopus Group said, “We are delighted by how well our Brand to Sales offering has been received by the industry and we’re delivering some truly innovative campaigns as a result of clients embracing our business model. This work has enabled us to attract talent of the highest calibre. With Steev, Duncan and Ed on board, we can now help even more clients marry the art of brand with the science of sales.”
Our Brand to Sales promise connects the art of brand awareness with the science of sales, building core PR skills into a broader service portfolio and stronger client promise. As part of this, Octopus Group now offers a new suite of products and services focused on delivering concrete outputs and outcomes tied to the sales funnel rather than relying on vague and outdated metrics such as audience reach and AVE.
Welcome aboard gents!