Octopus Group appointed by Cloudera

There was plenty of whooping and hollering in the Octopus Group office this week as we received the fantastic news that we’ve been appointed as Cloudera’s UK PR agency.Cloudera is a really exciting company that provides the world’s fastest, easiest, and most secure Apache Hadoop platform to help businesses solve their most challenging business problems with data.  As we all know, data – and especially big data – has exploded onto the tech and business agenda in recent years so we’re looking forward to building out the Cloudera story and sharing some of the fantastic work they are doing with customers with the key media here in the UK.

In addition, we’ll be supporting Cloudera on its social media strategy, as well as working closely with the EMEA marketing team to ensure campaigns and content are integrated, and driving both awareness and demand.  Exciting times, and we can’t wait to get started!

Cloudera’s senior director of corporate communications, Deborah Wiltshire, added, “Octopus Group really impressed us with their knowledge and understanding of our market, and the challenges facing senior IT and business decision makers looking to embrace the power of data to help drive their businesses.  We have such a fantastic and unique story to tell at Cloudera, and we’re excited to work with Laura and her team in the UK to share that story more widely”.