Octopus Group appointed by VocaLink for global marketing campaign
Octopus Group has been appointed by VocaLink, the payments systems provider, for an ongoing UK and international content marketing programme. Octopus Group will be tasked with content strategy and development, supporting VocaLink’s key marketing and sales objectives in 2015 and beyond.
The campaign is designed to raise brand awareness and engagement amongst target audiences, such as central banks, central and local government and financial services institutions in the UK and internationally.
Octopus will also create and execute content-led thought leadership campaigns focused on key payments industry events and milestones, to increase engagement with key influencers and decision-makers within the UK and in strategic markets around the world.
Cara O’nions, Marketing and Customer Insight Director at VocaLink, said: ‘For VocaLink as a business with insight and expertise in payments technology, it makes sense to adopt a content-led marketing strategy. We believe that it represents the best model for us to reach and engage with our customers, prospects and influencers in a meaningful and consistent way. We were impressed with Octopus’ approach to content marketing and are looking forward to working with them on some exciting new campaigns.’
Jon Lonsdale, CEO of The Octopus Group, said: ‘This is a fantastic brief for us and further validation of our content-led Brand to Sales proposition. VocaLink has such a compelling story to tell about the evolution of the global payments landscape which means that we’ll have scope to run a varied and creative content programme which drives brand engagement and interest, and nurtures prospects through the sales cycle.’
VocaLink is a global payments partner relied on by financial institutions, corporates and governments to provide high availability and resilient payment solutions. We operate world class leading payment clearing systems and ATM switching platforms which underpin the majority of UK electronic payments – we provide a national grid for payments. Our proven capability of implementing real time payment systems in the UK has led to the development of immediate payment solutions for other countries. Our platforms have made it easier to make payments confidently, securely and cost effectively. Last year we processed over 10 billion transactions with a value of £6 trillion.
We provide the platform for Bacs and the Current Account Switch Service; the real-time platform for the Faster Payments Service; and the LINK ATM Network, giving businesses and consumers simple, instant and reliable ways to access and move money. We are also at the forefront of mobile payments and Zapp, the UK’s leading mobile payment innovation, is empowering consumers to be able to make secure real-time consumer to merchant payments through existing mobile banking services.