Octopus Group appointed to work with mental health charity My Black Dog

Octopus Group, the leading tech marketing agency, has been appointed by peer-to-peer mental health charity, My Black Dog, to support its PR, marketing and fundraising efforts on a pro-bono basis as it looks to fill a gap in the UKs mental health provision.

Mental health charities and public health bodies are all warning of a ‘tsunami’ of mental health cases occurring across the country in all areas, exacerbated by the Covid-19 pandemic.  My Black Dog helps by encouraging those suffering from mental health issues to chat online to trained volunteers, who have dealt with mental health challenges themselves, as a first step to accessing further professional help and treatment.

Octopus Group has had a commitment to mental health and wellbeing for its staff for several years and recently was highly commended by PR Week in its annual Best Place to Work Awards.  Initiatives include a team of mental first aiders across the agency and a virtual reality space for destressing during the working day.

Niki Clarke, founder of My Black Dog said “When I was researching agencies who could help us, I heard about Octopus Group’s focus on mental health and wellbeing as well as their brand credentials and instantly felt a connection. We have an ambition to make My Black Dog – a technology-based service – a real, fresh voice out there for people who are sometimes missed by the system.”  

Octopus Group’s campaign will be focused on a targeted approach to issues management and fundraising to enable the charity to hire and train more volunteers, build its network of ambassadors, and ultimately help more vulnerable people.

“Mental health and wellbeing is extremely important to us, so for us to work with a new charity offering something different to society, felt true to our values.  My Black Dog has a brave vision for providing a bridge to mental health support for those in society who just need to start talking to someone who has been there before and gets it.”

Lonsdale added: “Also, at this time, we can see the difficulties amongst our own employees of being disconnected from colleagues, friends and clients. So, when Niki approached us and shared her vision it really struck a chord with us. Everyone in the company wants to be involved; to do their bit and contribute.”