Octopus Group appoints new Board Director – Nicola Pestell

Octopus Group announces the appointment of Nicola Pestell Director of Marketing Services and member of the Board.

Nicola has worked in B2B marketing for her entire career, and has a long track record of working on award winning client campaigns.   Most recently she worked as a Director at B2B marketing agency, Really B2B. She is also a course leader at the Institute of Direct Marketing and a regular speaker on the B2B marketing circuit.

Nicola’s role in the agency will be to lead on OGs rapidly expanding demand generation, digital marketing and sales enablement streams as part of our wider Brand to Sales™ methodology and approach.

Jon Lonsdale, CEO of Octopus Group said “We’re really excited to have Nicola joining the OG board at a pivotal point in the agency’s growth plans. Having such a seasoned leader joining the team from the industry is a real coup for us and Nicola has already had lots of new ideas and experiences to share with the team here.”

Nicola Pestell added: “I’ve watched from afar as Octopus Group has developed a really strong brand in the B2B and technology marketing community over the last few years, so I’m looking forward to helping the agency build on this from the inside. Being able to offer B2B CMOs a tightly integrated solution for driving both brand awareness and sales across different channels is a genuine USP for us here and I’ll be working hard to get this message out.”