Octopus Group hires new Strategy Director Tom Upfold

Octopus Group has hired a new Strategy Director, Tom Upfold, to lead on consulting engagements with its raft of B2B tech clients, and further evolve the agency’s Brand to Sales offering.

Prior to joining Octopus Group, Tom worked for 10 years at The Marketing Practice, where he ran an international strategy team working on clients such as Oracle, Microsoft, ServiceNow and Sage.

Billy Hamilton-Stent, Director at Octopus Group said: ‘Tom joining the agency represents an exciting milestone for us as we look to expand our consulting and strategy work with clients. Clients are increasingly looking at different ways of developing and applying marketing strategy in more agile and creative ways. Tom brings tons of experience and tech market knowledge which will allow us to expand this side of our business and benefit our whole client base.’

Tom Upfold said, ‘Octopus Group’s growing profile in the industry and its Brand to Sales approach is winning creative, campaign and workplace awards, so it’s a really exciting time to join. OGs clients are an amazing mix of scale-up and blue-chip tech innovators, all doing something fascinating in their chosen market, presenting all kinds of strategy and planning opportunities. I can’t wait to get involved’.