Octopus Group joins the Business Marketing Club

In the last few years, B2B marketing has come on leaps and bounds as the industry continues to challenge the preconception of it being the poorer cousin of consumer marketing. In fact, we think it’s a rather exciting time to work in B2B and as such, we’re thrilled to have recently joined the Business Marketing Club (BMC) – a growing association with a mission to drive the B2B marketing industry forward. Run for B2B marketers by B2B marketers, comprising in-house marketers, agencies and vendors, the BMC exists to promote, inspire and develop the industry. Its mission is to push for higher standards and greater recognition – something we’re also passionate about! Member agencies meet on a quarterly basis to discuss the key issues facing marketers as well as sharing common challenges and solutions with one shared vision – to make B2B marketing better. We hosted this quarter’s session at Octopus Group HQ last week, with plenty of insights (and biscuits!) shared. Find out more about the BMC here.