Blog

Octopus Group launches brave new identity after record year

By admin on 3rd March 2017

Today marks a milestone in our agency history as we proudly launch our bold new website and brand identity, following a year of record growth.

This rebrand marks the final phase of our two-year programme to create our distinct Brand To Sales proposition. Since the summer of 2014, we’ve had a bold mission to become the UK’s category-defining B2B integrated communications agency, by creating something truly differentiated in a crowded marketplace. And following a year of double digital revenue growth, we’ve refreshed our brand to recognise the changing nature of our business and set the tone for future growth.

Better relationships get faster results

For our clients, over the last two years Brand To Sales has become a trusted methodology for linking brand awareness campaigns and commercial ROI.

And for us, it has meant restructuring our entire business with a new vision, mission, proposition, methodology, services, divisions and talent. Brand To Sales positions us as the only UK integrated comms agency that helps B2B technology and professional services brands arrive at sales faster. We do this by fusing research, PR, social media, content, events and technology together. All under one roof and delivered though bespoke methodology and tools.

We also re-codified our family values and focused on building a culture of trust for our people to “kick on, kick arse and feel good”. As a testament to this, earlier this year we achieved a Two Star Accreditation in The Sunday Times Best Places to Work 2017, as well as recently winning Bronze in PR Week’s Best Places to Work 2017.

Our new website has been skilfully created by our brilliant creative team; from the copy and design right through to the development – and we’re so proud to finally be able to show off the fruits of their labour.

Today reflects a real tipping point in our brand, from PR-led to marketing-led. Over the last two years, we’ve evolved from a recognised PR specialist to a full-service marketing and creative agency, and ‘Brand To Sales’ has been the mantra that has got us there. Our new, vibrant, home-grown brand now puts this shift front and centre.

Let us know your thoughts on our new brand and website by emailing us at hello@octopusgrp.com.

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