Octopus Group to provide PR support to financial infrastructure leader, Banking Circle
B2B tech marketing agency Octopus Group has announced that it has been chosen to support Banking Circle for its technology PR brief, working alongside Banking Circle’s lead PR agency, Harrison Sadler. Octopus Group will also coordinate its ION network of best-in-class independent agencies to provide European PR support, across the Nordics, Netherlands, Germany and France.
Banking Circle is one of the success stories of the booming financial infrastructure space. Founded in 2015 the company provides Payments businesses and Banks with access to essential lending, international payments to settlements and bank accounts, using APIs and cloud technology. Banking Circle’s infrastructure enables companies of any size to offer new financial products and services, seizing growth opportunities whilst maintaining high standards of compliance and security.
After significant success building brand awareness in Fin/tech and financial media, Octopus Group will work to build Banking Circle’s technology story; showcasing the company’s technology and product innovation and leadership in the sector. The European network will simultaneously build awareness and interest in the brand as it grows its footprint and presence across the Netherlands, Nordics, Germany and France.
Miranda McLean, Senior Director, Global Head of Marketing at Banking Circle comments: “We’re at a pivotal moment for Banking Circle as we drive innovation in financial infrastructure and payments whilst ramping-up our European growth ambitions. Given Octopus Group’s significant track record working with world-leading tech firms and its ION agency network, they were the ideal partner to help us achieve our objectives. ”
The European network has already enjoyed significant early success, supporting the announcement of Banking Circle being awarded an EU Banking Licence in Luxembourg, enabling it to extend its range of services for financial services providers and to provide banking services across the EU.
The account is led by Client Director, Toby Brown, Account Director Micky Izelaar and MD Pete Hendrick.
Pete Hendrick, comments: “The financial infrastructure space is hugely exciting right now and Banking Circle is one of the major brands driving this category forward. Providing existing and new businesses with easy and rapid access to payments and lending services is a great catalyst for innovation and economic growth. We’re very excited to be supporting Banking Circle to tell this story and reach its growth ambitions.”