Octopus Group to provide PR support to fintech Yapily
B2B tech marketing agency Octopus Group has announced that it has been chosen to support Yapily for its UK and European PR. Yapily is a fast-growth fintech focused on simplifying the creation of new Open Banking-based products and services.
Open Banking mandates UK banks to provide APIs to access customer financial information and initiate payments to put the customer in control of their finances and encourage financial innovation.
Yapily offers a secure API that enables companies to access the financial information needed to meet rising customer expectations in payments, banking, lending and accounting. The company boasts Fortune 500 companies and fast growth fintechs as clients, including Intuit QuickBooks and GoCardless.
Octopus Group will help Yapily build awareness and engagement with core audience groups in the UK and Europe, as Open Banking and other PSD2-like initiatives gain momentum globally.
Led by CEO Stefano Vaccino, Yapily has raised $18.4m in funding to date. In the last six months its monthly recurring revenue has grown by over 500%; quadrupled its headcount in London to 45; and expanded into Italy, Ireland and France, as it works towards total market coverage in Europe, with new territories added regularly.
Jade Thomas, Head of Marketing at Yapily comments: “After recent growth and funding successes, we plan to accelerate our efforts, strengthening our position in open finance while focusing on our customer base in Europe. Working with Octopus Group, we know we have an agency with proven experience of working with fast-growth fintechs, building creative communications and marketing campaigns that cut through the noise in a competitive industry.”
The account is led by Client Director, Toby Brown, Account Director Jack Ferris and MD Pete Hendrick.
Pete Hendrick, comments: “The next few years will see huge growth in Open Banking initiatives as the opportunities presented by payments come to the fore and Open Finance starts to become a reality. We’ll take advantage of this to drive awareness of Yapily and how its platform simplifies the creation of new great new financial products and services.”