Octopus Group recognised as ‘Agency of the Future’ by PRCA

Octopus Group, the brand to sales agency, has been recognised by the Public Relations Consultants Association (PRCA) and its Agency of the Future initiative. The programme, designed to signpost changes in the PR industry and share best practice, has chosen five companies who are pushing the PR agency model in new directions. In May, Octopus Group launched a new operational model to help modern brands exploit the blur between PR, Marketing and Technology. The move, which links brand awareness with more commercial focus on lead generation, has been seen by many commentators in the industry. Sandy Purewal, co-founder and CEO said: “We’re proud to see all of our thinking and hard work recognised by the PRCA as innovative and game-changing. Making big shifts, as we have, takes guts and it’s great to see that being called out as an example for others to learn from.” See the PRCA video on Octopus Group and Brand to Sales below. And read more about the PRCA initiative here.