Octopus Group Shortlisted For Media Relations Award
Octopus Group’s #PerfectCuppa campaign has been shortlisted in the Media Relations category at the 2015 PRCA Awards. The PRCA is the largest public relations association in Europe and its awards are designed to recognise the finest public relations work. The #PerfectCuppa campaign, which was part of this year’s British Science Week, looked at the scientific variables that go into making the perfect cup of tea. It focussed on a mix PR and social media activity to explore how the findings compared with the British public’s tea-drinking preferences. The campaign generated coverage in the Daily Telegraph, Guardian, BBC Breakfast, Radio 4, Daily Mail, Lorraine, ITV News, Sky, and Stylist to name but a few. More details about the #PerfectCuppa results, and how they were achieved, can be found in this blog post. Other nominees for the Media Relations Award include Hope&Glory, Ogilvy Public Relations and Eurostar. The full shortlist can be found here. The winners will be announced in an awards ceremony at the London Hilton on 10th November.