Blog

Octopus Group to speak at PRWeek360

By Octopus Group on 3rd August 2020

After winning three PRWeek awards (B2B, Technology and Small Budget) back in October and collecting another 12 industry awards throughout 2020 (including 2 Grands Prix), our CEO Jon Lonsdale has been asked to speak at PR360, part of the PRWeek360 event. The topic? Our B2B campaign of the year: Tudder, “Tinder for Cows”.

Now a virtual event, PRWeek360 is aimed at the UK’s leading PR and Communication experts and combines PR360, Influencer 360 and Brand Experience 360.

It brings together senior leaders from the worlds of media relations, corporate communications, public affairs and PR for five days of quality content from some of the most influential names and brands in the industry. Such as Samsung, Google, BMW, Twitter, Vodafone and Just Eat.

You can tune in and listen to Jon on:

Day 1, 8th September at 3:40 pm

Jon’s session explores the Tudder case study in more depth, as he evangelises about the use of creativity in B2B Storytelling. In the session he covers:

  • How humour can be used to boost your brand and tell your story
  • Ensuring important messages cut through in a media frenzy
  • Creating the right agency/client dynamic for creative campaigns

You can enjoy the 5-day virtual event at the Super Early Rate (+VAT) of £95 if you book by August 10th. (The Full Rate thereafter is £245)

Buy your ticket at https://prweek360.co.uk/

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