Octopus Group wins In2 SABRE Award for Innovative Agency Initiative

We’re delighted to announce that Octopus Group has won ‘Innovative Agency Initiative’ at the In2 SABRE Awards, for our unique “Brand To Sales” model.

The In2 SABRE Awards, run by The Holmes Report, recognise excellence in various categories of innovation and insight, with more than 25 of the most creative agencies across the EMEA region being awarded.

Our ‘Brand To Sales’ journey saw us completely rebuild the agency from the ground up, and develop bespoke technology to help our teams with campaign pricing, planning and evaluation. It required a huge investment of time and money, but all the hard work has paid off. Last year, we hit record revenues, demonstrating the demand for a new kind of hybrid agency doing  something genuinely different to others .

Sandy Purewal, Octopus Group’s chairman and a key driver of ‘Brand To Sales’ says; “We truly believe in the power of Brand To Sales and we couldn’t be prouder to win this award in recognition. Our Brand To Sales story is about more than just strong financial performance and happy clients. It’s about not being satisfied with ‘good enough’ but instead, taking a huge risk and creating an agency brand that delivers the future of B2B PR and marketing, with a bold and differentiated perspective on the world.”