Pete Hendrick podcast with US agency March Comms

Boston and Atlanta PR agency March Communications invited Octopus Group MD Pete Hendrick to talk all things international comms for its Hacks & Flacks podcast. March is part of our International Octopus Network (ION), which unites 40 like-minded, independent, technology-focused agencies from 60 countries. 

In this episode, Pete talks about helping brands to operate at a global scale via ION, and the latest trends and changes to affect media and PR in the UK. 

This podcast originally appeared on March’s blog. Read ‘How to run an international PR campaign‘ for more information on this topic, or this interview with Cheryl Gale, president at March, to hear about comms on the east coast.