Pete Hendrick records podcast for Hubspot’s Agency Apples series

Pete Hendrick, Octopus Group Director who oversees our talent strategy, has recorded a podcast as part of Hubspot’s Agency Apples series, which interviews some of the UK’s leading creative agencies about their views on a variety of burning issues.

During the interview, Pete discusses Octopus Group’s Tech Council, outlining how we have built a select group of tech industry executives to immerse ourselves in all things tech and stay ahead of the emerging trends that shape both our client campaigns, and our fundamental business strategy as a rapidly evolving tech focused content marketing agency.

As part of the tech immersion discussion, Pete also covers Octopus Group’s annual Tech heads initiative which takes a deep dive into tech buyer behaviours, as well as how up and coming agencies can create their niche and up-skill their talent effectively. Listen to the interview here.