Qubit selects Octopus Group for UK PR

Following a competitive pitch process, Octopus Group has been selected as Qubit’s UK PR agency.

We’ve been selected by Qubit, one of the world’s most exciting personalisation software companies, to drive a new communications programme following a competitive pitch. Qubit works with many global brands, enabling them to create unique visitor experiences. Customers that use both the Qubit Pro personalisation platform and Qubit Aura, the mobile web product discovery solution include Arcadia Group, Thomas Cook, Emirates, Mothercare NET-A-PORTER and Ladbrokes Coral.

We’ll be responsible for positioning Qubit as a leader and innovator in personalisation and artificial intelligence (AI) in order to drive conversations with buyers in global retail, travel and gaming businesses.

Leah Anathan, CMO at Qubit, said: “We’ve got huge ambitions to grow our business globally. We were looking for a proactive and strategic agency partner with a strong track record of creativity, campaign thinking and the ability to take technology stories to tier one and mainstream media. We saw some strong agencies in the tender process, but Octopus had the edge with fresh ideas, robust structure to help us achieve more, and cultural alignment with our vision for Qubit.”

Katie Potts, Client Director at Octopus Group, said: “As far as technology brands go, Qubit is one of the most exciting. With an incredible customer base, and a mission focused on delivering the most personalised consumer experiences. We’re thrilled to be working with them.”