The Reading List – April 2018
Presented for your amusement and intellectual enrichment: the best pieces of writing the Octopus Group Copy Team have read in the past month. Be inspired, disgusted, entertained, or a combination of the three.
How to speak millennial (India Ross, Financial Times)
Ever found yourself saying, ‘I’m literally dying’. Chances are, you’re a millennial. Check out this lexicon guide to confirm or deny. Read it.
Technical experts need to get better at telling stories (Karen Mazurkewich, Harvard Business Review)
A brilliant piece on how to tell technical stories in a better way, including such wisdoms as: plain, clear writing is not the same as dumbing down your ideas. Hear, hear! This resonated with us because it’s (literally) our job. Many of our tech-based clients have complex products and complicated messages to get across – the challenge for us is to create a compelling story that converts. Read it.
The new food: meet the startups racing to reinvent the meal (Damian Carrington, The Guardian)
Can a new wave of food-tech companies in the US really achieve their mission of reducing the environmental damage wrought by industrial farming AND make food that takes good (and make money, too)? This super-interesting piece in The Guardian might just be a glimpse into the future of food… Read it.
The myth of the selfish artist ruined my marriage (Julian Gough, The Irish Times)
Resurfacing this excellent article on the myth of the selfish writer by Julian Gough. His latest novel, Connect, is out this week. Read it.
Five books to get a grip on internet addiction (Olivia Sudjic, The Guardian)
Does the internet really have the addictive properties of a slot machine? Here’s a round-up of some great books to read if you’re after a better understanding of our behaviour in today’s digital world. Read it.