Blog

Report launch: Clash of the Tech Heads

By Emily.Andrews on 9th May 2019

We recently launched our latest report: Clash of the Tech Heads at a breakfast event at Octopus Group HQ. Attended by B2B tech marketers, and hosted by OG and a panel of tech buyers, we talked through some of our thought-provoking findings.

Like: did you know, 38% of IT professionals enjoy researching tech products more than they enjoy researching holidays?!

This year’s report focuses on the buying committee. According to our survey carried out in collaboration with Loudhouse research, an average of 3.7 stakeholders are involved in any tech-buying business decision. These personas, who each hail from different parts of the business, have differing motivations, comms preferences and priorities. We looked at challenges, sources of conflict between the buyers, and opportunities for improvement among tech marketers. 

The tech marketers in attendance enjoyed the usual breakfast fare washed down with gallons (roughly) of coffee. OG client strategy director and co-founder Billy Hamilton-Stent, and Loudhouse MD Angela Richmond, then took the room through the report’s key lessons.

Among other things, we learnt: ‘There are no IT projects anymore, only business projects.’

Our tech buyer panellists, Adobe CMO, John Watton, Atalian Servest Head of Talent, Lisa Hamill, and Octopus Group FD, Ben Holden, then took us through their personal experiences of the tech-buying process – including their own clashes – and answered attendee questions.

Finally, everyone took away a Clash of the Tech Heads report. For more on the tech buying committee and to find out what makes them clash, get your copy here!

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