Why social media brand building might just clinch you a sale (and how to do it successfully)

These days, you’d be hard pressed to find somebody that doesn’t research a product or service online before they invest in it, whether that’s headphones, a sofa, or the latest B2B tech. That means the process of decision making begins long before your company even realises it’s under consideration. And it’s not just your website that potential buyers will scour for information; there are plenty of other places they might be checking you out.

The result? You can have the best salespeople, the finest nurture flows, and the snazziest product in the biz – but your ideal buyer still might form their opinion about your business, long before your conversation with them even begins.

So – how do you make a good impression, when you don’t even know you’re making one?

Being visible during this process is imperative. Your brand will hopefully be visible via your company’s marketing efforts, but remember, people buy from people.

If you really want to improve the personal branding of your key staff and build valuable connections, you’ll need another strategy.

And that’s where social selling comes in.

Like it or not, it’s 2020 – and social media presence matters. Just as you might have a small stalk of someone’s Instagram before agreeing to go on a date with them, more and more business decision makers use what they see on social media to inform their buyer research.

But that’s not to say you can whack up a few sporadic LinkedIn posts and hope for the best. Social selling is part art form, part science – and whether you’re an avid networker or the thought of tweeting leaves you cold, there are strategies you can employ to ensure your success.

Want to learn more? This guide, taken from our Brand to Sales Academy, focuses on how to approach personal branding and share content to provide your network with value, ultimately positioning yourself as an expert in your field.

Grab a coffee, download our five-minute guide, and get ready to supercharge your LinkedIn profile.