Tech giant Unisys retains Octopus Group for European PR

Following a competitive pitch process, Octopus Group has been retained as Unisys’ agency of record for UK PR and European agency coordination.

Unisys Corporation is one of the global pioneers of the information age, with a proud 145 year history of IT engineering excellence. Unisys specialises in providing industry-focused solutions integrated with leading-edge security to clients in the government, commercial and financial services markets. Its vision is to enhance peoples’ lives globally through digital security.

Octopus Group has been Unisys’ agency for UK PR and European coordination since 2015 having been awarded a three-year contract, and was invited to participate in a competitive re-tender process at the end of 2017.

Octopus Group will be responsible for delivering on Unisys’ European PR objectives which include: driving market awareness of Unisys in the U.K., Germany, Belgium and the Netherlands; promoting its horizontal offerings, domain expertise and market leading IP across vertical sectors; and profiling Unisys’ subject matter experts in the national, business and technology media.

Nick Miles, Communications Director EMEA, comments: “We’ve got huge ambitions to grow Unisys’ brand awareness and advocacy in Europe, and to that end we were looking for a proactive and strategic agency partner with a strong track record of vertical expertise and taking technology stories to tier one and mainstream media. We saw some very strong agencies in the tender process, but Octopus had the edge with bold creative ideas and close alignment with our future go to market plans.”

Stephen Smith, Client Director at Octopus Group, adds: “Unisys has been a hugely important client to us over the last three years, and we’re thrilled to continue working with them and helping the business achieve its ambitious plans. They loved our ideas and we can’t wait to deliver them.”