Tech Heads 2016 ‘Sleepless CMO’ Launch Event Highlights Video
On 12th May we held a launch event for Tech Heads 2016 research report – at Home House, one of London’s most exclusive members’ clubs – check out the highlights video below.
Tech Heads is our annual study of B2B buyers and decision-makers, investigating the impact longer purchasing decisions are having on marketers. One of the strong trends to emerge from this year’s data is the emergence of the ‘Sleepless CMO’, with B2B CMOs being six times more likely to lose sleep than gain it in 2016, in comparison to previous years.
The reasons for the Sleepless CMO trend are varied, with responsibilities such as working late and balancing data and creativity all playing a part.
The biggest cause of sleeplessness in CMO is the threat from the competition though – 92% of Sleepless CMOs say competition has increased pressure to hit targets.
Our Client Strategy Director, Billy Hamilton-Stent, presented and provided insight on the report’s other findings – check out the presentation deck below.
For more insight on data trends for buyers and CMOs in B2B, download Tech Heads – The Sleepless CMO report