Blog

The Long & Short of it: should marketers prioritise leads or brand strategy?

By Octopus Group on 6th May 2016

If the marketing department isn’t delivering against the real business goals, then that falls squarely on the marketing director – check out our presentation deck below to learn how to figure out what your company’s actual goals are.

 
For more advice on B2B lead generation, download our Strategic Customer Acquisition guide
Download our Strategic Customer Acquisition guide

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