The Reading List – January 2020

It’s your first reading list of 2020: new year, same old fascinating articles to inspire you both in work and in life. In the spirit of the current season and ‘back to school’ mentality, these articles are all marketing, PR or workplace-aligned (for a change). We hope they inspire you to achieve your career goals – whatever they may be – in 2020.  

Five ways companies can use language better in 2020 (Samuel Pollen, Medium)
On the surface, a tone of voice guide, friendly copy and a clear purpose sound like good starting points for B2B copywriters. But Samuel makes a compelling case for the reconsideration of standard guidelines; including why writers should be sceptical about ‘rules’.   

The dark side of hip office design (Judith Evans, Financial Times)
Hot-desking has gone mainstream, but is it all it’s cracked up to be? This article looks at WeWork and its ilk to determine the lows, as well as the highs, of the modern working environment.   

BBC announces 450 jobs will go in newsroom shake-up (Jim Waterson, The Guardian)
In a perhaps not surprising, yet significant, move, the BBC has dropped 450 jobs as it restructures its newsrooms. It will take a less programme-focused, more centralised approach, covering fewer stories in its effort to save £80m a year. Changing media habits, claims of bias, and threats to funding have been cited as contributing factors.

Marketing and digital trends for 2020 to 2030 (Ashely Friedlein, Econsultancy)
Ashley made some original and astute observations at a recent Econsultancy breakfast event that looked at trends in marketing over the coming decades. From next-level customer personalisation to generational preferences for different styles of communication and embedded environmental responsibility, there’s much to look forward to for marketing and technology geeks. 

Did you miss our December reading list? It was a goodie!