The Reading List – October 2019

As firework displays sound off around the country, will you don your cosies, clasp a mulled wine, and get outside to watch them? Or do you prefer to snuggle under a blanket indoors? Either way, we’ve got some explosive content from October that we’re sure you’ll enjoy as much as a jacket potato wrapped in tin foil.  

How an Australian charity raised money for food-deprived kids by selling empty boxes of cereal (Creative Moment)
With this clever campaign, Foodbank Western Australia thinks outside of the box (har har) to drive support and donations, and help hungry children. The charity raised $312,000 from Hungry Puffs purchases, providing over 625,000 meals (twice as many donations as the previous year).

‘At What Point Does Malfeasance Become Fraud?’: NYU Biz-School Professor Scott Galloway on WeWork (James D. Walsh, Intelligencer)
This fascinating piece isn’t just about WeWork, it’s about the modern ‘fintech startup’ brand and model that, this writer argues, is an emperor with no clothes on. Is overvaluation – as in the case of WeWork’s recent, failed IPO – naive idealism or old-fashioned fraud? Either way, it looks like the industry is about to change.    

British diver @JackLaugher on Twitter 
Did you miss this genius creation from a team of professional divers? Originally shared on TikTok, it shows them flip out of the water onto a dock in Turkey, adopting the poses of The Avengers superheroes as they ‘land’. It’s one of those rare, perfect, viral videos that’s a joy to watch. Here’s another example, originally shared on Reddit (you’re welcome). 

First meat grown in space lab 248 miles from Earth (Rebecca Smithers, The Guardian)
The future is now! Israeli food technology startup Aleph Farms grew meat on the International Space Station, 248 miles (399 km) away from any natural resources. Bovine cells were harvested on Earth and taken to space, where they were grown into muscle tissue using a 3D bioprinter. Although it may sound like sci-fi, this news has wonderful potential for both us and our planet. 

For more great reads, check out the September reading list.