Thomas International appoints Octopus Group for UK PR

Thomas International, the UK’s leading talent assessment platform, has appointed Octopus Group as its UK PR agency. Octopus will support Thomas across media and influencer relations and content, to drive stakeholder awareness and engagement around its newly launched Talent Assessment Platform.

Octopus Group will help Thomas position itself effectively and communicate with its audience, that includes HR leaders and hiring managers in mid-market businesses, and the recruitment industry at large. Octopus will also support Thomas in a number of strategic integrated campaigns, to convey the importance of talent assessment in today’s employment environment.

John Webster, CMO of Thomas comments: “Given the current environment there’s no lack of candidates for organisations, but this also makes it incredibly difficult to choose and predict who will perform best in a role. Now more than ever talent assessment tools need to be front and centre in hiring managers’ toolkit so they can make the right hires, first time.

“At this critical for businesses, we’re excited to start working with Octopus Group to support us in telling our story and ensuring talent professionals fully appreciate the importance of truly understanding candidates and what science can tell them about their future potential.”

The account is led by client director, Toby Brown, account director Jack Ferris with oversight from Octopus Group managing director, Pete Hendrick.

Pete Hendrick, comments: “Assessing talent effectively has never been more important, and Thomas is unquestionably the leader in this space. As the economy starts to recover, we’re really excited to help Thomas ensure that assessment and its new platform is top of mind for anyone looking to hire in 2021.”